## The Evolution of Search
Traditional SEO has served us well for over two decades, but the landscape is shifting. With the rise of AI-powered search engines like ChatGPT, Perplexity, and Google SGE, we are entering a new era of content discovery.
## What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing content to be cited, referenced, and recommended by AI systems. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being the authoritative source that AI models use to generate responses.
### Key Differences from SEO
| Aspect | Traditional SEO | GEO |
|--------|----------------|-----|
| Goal | Rank in SERPs | Be cited by AI |
| Metrics | Rankings, CTR | Citation rate, AI visibility |
| Content | Keyword-optimized | Fact-rich, authoritative |
| Structure | Headers, meta tags | Clear, quotable statements |
## How Optimic Approaches GEO
Our platform combines multiple AI models to analyze your content GEO potential:
1. **Citation Analysis**: We track when and how AI systems reference your content
2. **Authority Scoring**: Measure how AI perceives your content trustworthiness
3. **Clarity Optimization**: Ensure your content is easily parseable by AI
4. **Fact Density**: Optimize the ratio of valuable information per paragraph
## Getting Started
Ready to optimize for the AI-first future? Optimic GEO module provides actionable insights and automated recommendations to ensure your content is AI-ready.